Our Signature Programs

Collective Napa Valley

Collective Napa Valley celebrates wine lovers who share a common passion for doing good for our community and who understand stewardship of our land and resources also means caring for our children, our neighbors, and our collective future. Doing good while coming together to enjoy wine, that is Collective Napa Valley.

Premiere Napa Valley

Premiere Napa Valley is a barrel tasting and auction that has become the must-attend trade-only event of the year. Napa Valley’s renowned winemakers create unique wines crafted just for Premiere attendees and buyers. A fundraiser for the association’s promotion and protection campaigns, Premiere is the consummate gathering of industry professionals, winemakers and winery owners.

Napa Valley Rocks

Napa Valley Rocks is an appellation education program for on- and off- premise members of the wine trade, led by vintners and NVV wine educators. The program provides easy-to-understand information about Napa Valley, its soils, geology, climate, viticulture and winemaking—and how to recommend Napa Valley wines to consumers with confidence. Available in online, video or slide-show formats.

Wine Writers' Symposium

The Wine Writers' Symposium is a three-day intensive held in Napa Valley for wine writers to convene and hone their writing skills and their knowledge of the issues affecting the wine industry. It is hosted in partnership with Meadowood Napa Valley.

Master Napa Valley

Master Napa Valley is a multi-day intensive for those who have completed the second level certification process to become either a Master of Wine (MW) or Master Sommelier (MS). Candidates explore, in depth, what defines Napa Valley’s place in the world of wine: from physical aspects of geology, climate and soils, to its leadership role in social and environmental initiatives to the latest vineyard and winemaking trends.

Napa Valley Wine Educators Academy

The Napa Valley Wine Educators Academy offers a multi-day immersion into the unique and varied aspects of Napa Valley, its soils, geography, climate, wines and its leaders during this "educate the educator" program for those who teach about wine.

Napa Valley Wine Awards

Each year, we recognize and thank restaurants for thinking local when it comes not only to their menu, but their wine list, by ensuring that Napa Valley is well-represented. We encourage you to support these establishments and let them know you appreciate their promotion of local wine producers.

Sommelier Napa Valley

This exciting program invites sommeliers from marquis restaurants to experience the best of what Napa Valley has to offer. Attendees learn about the unique geography, geology and climate that give Napa Valley its distinctive terroir while also meeting the people and learning about the history behind the wine.

Steakhouse Summit

This multi-day immersion program is designed for sommeliers and wine buyers who work in the steakhouse sector who are passionate about wine education and seek to have a more fully rounded look at this unique winegrowing region.

Taste Napa Valley

Taste Napa Valley brings vintners to cities around the globe to share their wines, express their passion about our wine region and to personally interact with wine lovers beyond the Napa Valley. If you’d like to know when Taste Napa Valley is coming to a city near you, please sign up to receive updates from us.